Weighted Criteria That Clarify Trade-Offs
When choices are tangled, leaders reveal their true priorities by assigning weights to criteria like customer impact, cost, risk, and strategic fit. A founder facing vendor migration quantified rollover risks and long-term margins, exposing the sensible yet emotionally difficult move. Build your matrix openly, invite critique on the weights, and re-run the analysis with alternative assumptions. The discussion often teaches more than the final score itself.